Dirk Mulder is the Principal of MulderPR, a strategy and marketing communications consultancy that aims to support organisations with their needs in these areas. While strategy, integrated marketing and communications (including PR) and international engagement is the focus of MulderPR the ‘PR’ means so much more to Dirk – you’ll have to ask him!
Prior to Dirk setting up this consultancy he has had extensive experience in International Education and Service Management, most recently working with Allianz partners in the position of Lead, International Student Initiative across the Asia Pacific region. He has extensive experience within the University sector holding positions such as at the University of South Australia as Director: International, Director, Relationships and Strategic Recruitment at Curtin University and Director International at Murdoch University. His views are regularly published in the media and can been seen in Campus Morning Mail and other education focused news outlets.
Dirk’s interest in education began in 1997 when he was elected President of the Student Union of the Hawkesbury Campus at the University of Western Sydney (UWS) – now Western Sydney University (WSU). The same year Dirk was elected as the Presiding Member of the University Unions Association of NSW and ACT. Post study, he worked for the UWS Vice-Chancellor in Corporate Relations, the domestic marketing office and has had experience with the Sydney media. After several years of living abroad in the cities of New York (USA), Toronto (Canada), London and York (UK) Dirk returned to Sydney to take up a position within international education.
Holding various international marketing positions at the University of Western Sydney (UWS) and Edith Cowan University (ECU), Dirk accepted the position of Deputy Director of Murdoch International in June 2007 and was appointed as a Director in March 2008.
Dirk is a past member of the boards of Perth Education City (now Study Perth) and Education Adelaide, he has chaired the Universities of Perth International Directors Forum and has been a past board member of the Hawkesbury Alumni Chapter, his alma mater. He has also chaired the Perth Education City South Asia Focus Group in which he led two state delegations to India.
Dirk holds the earned degrees of Bachelor of Applied Science (Social Ecology) and Bachelor of Applied Science (Systems Agriculture)(Hons) from the University of Western Sydney and a Masters of International Relations from Macquarie University (Sydney, Australia) as well completing the NYU Stern School of Business executive education program – Leadership for High Potentials.
Dirk is active in his local community of Port Kennedy, Western Australia – he currently chairs the committee of the Port Kennedy Progress Association, he is a board member of the Bendigo Community Bank (Rockingham), Member of the Global Friendship Committee of Rockingham City Council and a former board member of St Bernadette’s Catholic Primary School.